The rise of Bitcoin ETFs has added a new layer of legitimacy and scale to the crypto industry. According to the latest data, spot Bitcoin ETFs now collectively manage over 1.34 million BTC, representing a staggering $150 billion in assets under management (AUM).
This milestone underscores how institutional interest in Bitcoin continues to build, transforming it from a fringe asset into a mainstream component of modern portfolios.
The Institutional Rush Into Bitcoin
Since the U.S. Securities and Exchange Commission (SEC) approved several spot Bitcoin ETFs in January 2024, institutional adoption has accelerated at an unprecedented pace. These ETFs allow hedge funds, corporations, pension funds, and even conservative family offices to gain exposure to Bitcoin in a regulated and familiar way, through traditional brokerage accounts and custodianship.
One of the most significant benefits of spot ETFs is that they require the issuer to physically back each share with real Bitcoin. This creates real demand and withdraws coins from circulation, reducing liquid supply on the open market.
The result? Massive inflows.
According to data from Glassnode, the iShares Bitcoin Trust (IBIT) from BlackRock now holds more than 700,000 BTC, making it the second-largest holder of Bitcoin globally. Only the pseudonymous Bitcoin creator Satoshi Nakamoto, estimated to control about 1.12 million BTC, has more.
Corporate Treasury Adoption Gains Momentum
Another noteworthy trend is the use of these ETFs by corporations to diversify and fortify their treasuries. Many companies are now allocating portions of their cash reserves to Bitcoin via ETFs, signaling a growing belief that Bitcoin offers a legitimate hedge against fiat debasement and long-term monetary inflation.
A recent example is Figma, a software company, which disclosed in regulatory filings that it holds $70 million in the Bitwise Bitcoin ETF. In addition, the company has another $30 million in stablecoins ready to buy more Bitcoin directly. This means nearly 5% of Figma’s balance sheet is now tied to Bitcoin, either held through ETFs or earmarked for future acquisition.
This type of corporate treasury allocation is being increasingly viewed as a smart strategic move, not just by tech startups but also by larger firms seeking alternatives to traditional cash management. The success of MicroStrategy, which now holds nearly 600,000 BTC, has likely influenced this trend.
The Numbers Behind the ETFs
As of July 2025, the combined holdings of spot Bitcoin ETFs represent about 6.8% of all Bitcoin in circulation. With the maximum eventual supply capped at 21 million BTC, and a large portion of that either lost or held long-term, this institutional buying spree is having a material impact on the Bitcoin market structure.
Moreover, recent price strength has revived interest. With Bitcoin hovering around $110,000–$115,000, ETF inflows have picked up again. Analysts from JPMorgan and Fidelity have noted that ETF flows are now a leading indicator of market sentiment.
These inflows are significant not just because of their size, but because they come from “sticky money”, longer-term investors less likely to panic sell in volatile conditions. This helps reduce overall market volatility and build price stability.
Truth Social to Launch Its Own Bitcoin ETF
Adding a political and strategic twist to the ETF landscape, it was revealed this week that Truth Social, the media platform backed by President Donald Trump, is planning to launch its own multi-asset spot crypto ETF.
According to preliminary filings, this new ETF will allocate:
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70% to Bitcoin
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15% to Ethereum
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8% to Solana
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5% to Cronos
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2% to XRP
This allocation suggests that Trump’s media and financial interests are betting heavily on Bitcoin while also diversifying across other major Layer-1 blockchains. Given Trump’s vocal support for crypto in recent months, including promises to make the U.S. a global crypto leader, this ETF could become a vehicle for politically aligned investors to gain exposure to digital assets.
It also marks the first time a major U.S. political figure is directly tied to a crypto ETF product, an unprecedented development that could blur the lines between policy and portfolio.
The Broader Implications
The rise of Bitcoin ETFs is having profound effects on the global financial ecosystem:
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Market Maturation: Bitcoin is evolving into a recognized asset class. With regulated ETF structures, traditional investors can now hold BTC alongside stocks and bonds.
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Regulatory Clarity: The ETF approval wave reflects increasing regulatory acceptance. While Europe and parts of Asia still lag, the U.S. move is pushing the conversation globally.
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Liquidity Impact: As more BTC is locked in ETF custody, the available supply on exchanges is shrinking. This could create upward pressure on prices if demand remains strong.
What to Watch Next
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Retail vs. Institutional Dynamics: ETFs appeal to institutions, while traditional exchanges still serve retail investors. The interplay will shape future liquidity and price action.
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Treasury Trends: Will more S&P 500 companies follow Figma and MicroStrategy? Treasury reports in Q3 and Q4 may provide answers.
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Trump-Backed ETF Performance: If the Truth Social ETF gains traction, it could create political tailwinds for Bitcoin.
Final Thoughts
With nearly $150 billion in Bitcoin now managed through ETFs, digital assets are no longer the frontier—they are becoming part of the financial mainstream. The ETF revolution has not only democratized access to Bitcoin but also anchored its role as a strategic reserve asset for institutions and corporations alike. Whether you’re a retail investor, CFO, or fund manager, ignoring this trend is no longer an option.
